When Pierre Rougier and Sylvie Picquet-Damesme say “sit,” it’s not just their pups who listen.  The joint force behind PR Consulting, the fashion industry’s most elite PR firm, it’s Rougier and Picquet-Damesme who determine the seating for Dries Van Noten, Christian Dior, Zero + Maria Cornejo and Versace.  PR consulting chooses the seats for buyers and editors, entertainers and their entourages; they herd fashion’s cats—including the kings of the jungle.  And not just at the shows— when you read about a party at the Chateau Marmont, or a Louis Vuitton dinner, it’s PR Consulting who’s behind it, beginning with the guest list.