SWATCH MY PET & ME LAUNCH

Mrs. Sizzle hosted, curated and produced “MY PET & ME” consumer launch events in SWATCH’s top 3 flagship markets (NY, SF, Austin), coordinating all aspects of the event, including the delivery of thematic “light” catering and specialty cocktails, full social media coverage (through Mrs. Sizzle, SWATCH, and the services of 1 Pet Instagrammer), guest list management and promotion of event.  Each city had its own distinctive theme.  Based on the success of the launch, SWATH leveraged elements of the concept globally.